Switch the Hustle:

From Felon to Founder

You have the HEART now $witch the Hu$tle!  This step-by-step guide is written by 30-year Entrepreneur and Justice Reform Advocate Shirin Senegal to help you tap into your passion and start a business that can secure your future and build a legacy. 

Book Release

January 2025

Pre-Order Now!!!

    • $witch The Hu$tle: From Felon to Founder

      "Switch the Hustle: Felon to Founder" is a powerful testament to the transformative power of entrepreneurship and the indomitable spirit of human resilience. This groundbreaking guide offers invaluable insights and practical steps for anyone willing to leave behind a life of crime and embark on a journey towards legitimate entrepreneurship.

       

      Perfect for aspiring entrepreneurs, community leaders, or anyone interested in social entrepreneurship, this book is not just a guide—it's an inspiration for a second chance, a testament to the idea that everyone, regardless of their past, can create a successful future.

       

Meet the Author

Shirin is an embodiment of resilience and transformation. Born to Palestinian and Egyptian refugees, she has forged her path to becoming a visionary entrepreneur, influential author, and the driven Executive Director of Ronnie's House. Her resilience, derived from her refugee roots, has shaped her into a force for good that consistently drives positive change in California. Shirin opened the first business Accelerator in Long Beach, CA, the 7th largest city in California, in 2019 and has served over 1000 entrepreneurs.

Her entrepreneurial journey spans over three decades and encompasses many industries, including music, real estate, radio, technology, and marketing. Throughout her career, Shirin has continually demonstrated her innovation acumen and instinct for opportunity.  Read more

Shirin Senegal

Chapters

“Initiating change begins with a shift in mindset, a determined decision to engage both heart and mind in making better choices. It’s all about adjusting your hustle. Remember, you’ve got this!”

Before you get on the road to must kick the tires to make sure the car can handle the highway.  You will learn how to access your passion, your talent and your business idea. 

Developing a detailed blueprint outlining your objectives, estimated costs, and the resources needed to achieve your goals is essential. This strategic document is your business plan, serving as your guiding light in the world of entrepreneurship.”

Before setting your business into motion, it’s crucial to stake your claim in your industry. This involves securing copyrights, trademarks, and your domain name – critical steps in establishing your unique business identity.”

“‘Beyond the Block’ navigates the expansion of business revenue streams, likening it to an expedition into uncharted territories. This chapter shines a light on the often overlooked realm of government contracts, presenting them as fertile grounds for potential growth, and guides you in harnessing these lucrative opportunities.”

“This chapter chronicles the compelling journeys of individuals who, despite previous incarceration, remarkably pivoted their paths. Harnessing resilience and adaptability, they transitioned their hustle from past mistakes to meaningful entrepreneurship. Their stories stand testament to the transformative power of second chances in business and life.”

Securing the Money Bag,” delves into the crucial steps of business establishment, with a special focus on building robust business credit. This chapter guides you through the essentials of securing funding, illuminating the pathway to financial stability. Learn the strategies to nurture your business’ financial health and secure the much-needed capital for growth and expansion.

Bonus Chapters

This chapter will walk you through the process of securing funding to get your commercial c license and give you a basic blue print to launch your trucking business. 

This chapter guides food enthusiasts looking to start a business venture from the comfort of their homes or a commercial kitchen. Even with a conservative budget, we’ll help you build a successful food business, blending passion and profit!”

Securing the Money Bag,” delves into the crucial steps of business establishment, with a special focus on building robust business credit. This chapter guides you through the essentials of securing funding, illuminating the pathway to financial stability. Learn the strategies to nurture your business’ financial health and secure the much-needed capital for growth and expansion.

“Unlock the gateway to the world of freelancing and gig work in this chapter. Whether your passion lies in cybersecurity, web design, online marketing, or IT, we guide you on securing funding for acquiring these high-demand skills. Learn to transform a laptop into a thriving business platform, enabling you to work flexibly while securing profitable gigs.”. 

$witch the Hu$tle News letter!

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E-Book Switch the Hustle: From Felon to Founder
$9.99
"Switch the Hustle: Felon to Founder" is a powerful testament to the transformative power of entrepreneurship and the indomitable spirit...
Switch the Hustle: From Felon to Founder
$14.99
"Switch the Hustle: Felon to Founder" is a powerful testament to the transformative power of entrepreneurship and the indomitable spirit...
E-Book Switch the Hustle: From Felon to Founder
$9.99
"Switch the Hustle: Felon to Founder" is a powerful testament...
Switch the Hustle: From Felon to Founder
$14.99
"Switch the Hustle: Felon to Founder" is a powerful testament...
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